E-commerce Technical SEO | Work Experience

Manasota Office Supplies, LLC

www.manasotaofficesupplies.com

The Manasota Office Supplies website is a B2B e-commerce platform that extends beyond a standard catalog.

In addition to its 30,000+ products, it highlights a full suite of services, including assisted space planning, product selection, and installation.

Idea Book: Solutions for Commercial Interiors [ PDF ]

Office Furniture Catalog [ PDF sample ]

Oversaw the e-commerce platform (BigCommerce), constantly designing and developing new pages and features.
Led the initial website design overhaul, refreshing its look and feel based on a new brand theme, and expanding it with new, structured pages featuring rich imagery, interactive selections, and request forms to enhance user engagement.
Provided responsive designs for the company’s new custom-built online CRM system, which improved inventory management.
Assisted in distributing products into categories and sub-categories to improve navigation and search engine indexability.
Supervised product updates to a database of 30,000+ items, ensuring data accuracy and consistency.
Utilized custom-developed code and built-in CMS features for dynamic pricing calculations on complex, component-based products.
Increased organic impressions by 300% by implementing key technical SEO improvements, including the categorization and optimization of content to resolve indexing issues.
Optimized a backlog of over 6,000 raw project photos for web use, improving website loading times and enhancing the visual gallery experience.
Designed and produced a suite of image-rich PDF files, such as promotional brochures and catalogues with interactive links, to enhance marketing efforts.
Crafted various promotional materials to be used in social media marketing, such as videos and banner ads.
Restructured email templates with a focus on mobile-first design, ensuring they were both easy to read and responsive.
Identified, troubleshot, and implemented solutions for website technical issues to ensure a smooth user experience.